Goldrun creates virtual stores for Airwalk

Airwalk launched it’s invisible pop-up store with the help from the teams at Goldrun and Y&R last November. The virtual store could be accesed using their cellphones in 2 locations: Washington Square, NYC and Venice Beach, CA. The users could download the application, go to the locations and hold up their phone. They would then discover images of limited edition Airwalk shoes around them which they could tap on and then purchase.

Goldrun has since launched many other campaigns utilizing augmented reality for companies including Bloomingdales, Esquire, H&M and more! I have a feeling this new dynamic, interactive tool will influence marketing for years to come.

OH and watch out for the founder Vivian Rosenthal. She’s creating quit a success story with her new company Goldrun and you should definietly add her to the ‘people you should know’ list.

Want to know more? Watch this Video about the Airwalk campaign
pretty sweet…

 

Designer you should know: Erica Eden

Erica Eden is a senior Industrial Designer at Smart Design and a founding member of the Femme Den.

Why is she is cool?
Erica is a part of Femme Den which focuses on developing a deeper understanding of how to design for gender. Women buy or influence up to 80% of consumer goods, so Femme Den focuses on improving design for women. They also strive to end stereotypes on how to design for women (for example: make it small and pink) and work to develop new techniques based on how women interact with a product. Their vision is inspiring and influential in today’s market. Erica mentions in her AIGA presentation that in industrial design, only 10-15% of the designers are women. Read more about the Femme Den on Fast Company.

You can see Erica in action in this great video presentation where she speaks about designing for women.
She explores some of the products designed especially for women and why they were successful. (or NOT successful)
AIGA Business and Design Conference 2010: Erica Eden

You can also learn more about Erica here: Q & A with Eden on the New York times.

Rock on, Erica Eden.

New FUZE drink commercial films puppets upside-down – say what?

I just saw a new FUZE drink commercial on TV and I immediately searched for the creators. The characters were quirky and interesting and I couldn’t tell how much was animation and how much was film. After coming across this article, I discovered the unique process that went into making this commercial. They filmed puppeteers in costumes upside-down and added animation at the end. Say what?! Check out the commercial and the ‘behind the mix’ video all about how they made these characters come to life.

Kudos to the director Aaron Duffy from 1st Avenue Pictures and the puppet creators from Randy Carfagno Productions.

Check out one of their new commercials:

Check out the ‘Behind the Mix’ video and peek into the creative process:

Collecting the Mail: Handmade books

I stumbled onto this great blog where the bookbinder saved all of her junk mail envelopes to use as pages of very unique journals. What an obvious and super fun idea for a book. She started with stacks (signatures) of cut open junk mail envelopes.

And ended up with these beauties:

All of the journals have envelopes for pages with the security patterns, plastic windows and stamps left in tact. I can’t wait to make my own. Thanks Rhonda from Canada 🙂Rhonda’s has great ideas for all kinds of books. Check out more of her work and blog here.

MLK in Type: the beauty of typographic posters

In honor of Martin Luther King day, I thought I would share these beautiful Typographic Posters by Dencii.

I came across some beautiful typographic portraits. Here are some of my favorites.

by Dencii

by Dylan Roscover

See some other great typography collections

Micrography: Text Art and Typography

“Beauty of Typographic Portraits” by Creativity Den

45 Amazing Type Faces by Abduzeedo