I just saw a new FUZE drink commercial on TV and I immediately searched for the creators. The characters were quirky and interesting and I couldn’t tell how much was animation and how much was film. After coming across this article, I discovered the unique process that went into making this commercial. They filmed puppeteers in costumes upside-down and added animation at the end. Say what?! Check out the commercial and the ‘behind the mix’ video all about how they made these characters come to life.
Check out one of their new commercials:
Check out the ‘Behind the Mix’ video and peek into the creative process: