Sierra Mist makes you laugh

Marketing for a soft drink can go many different ways. I saw this commercial for Sierra Mist Ruby Splash last night and I immediately searched for the creator. It’s true… when I watch TV, all I see is the animated elements, the fonts and that great shot with a jib arm. The campaign was run by Goodby, Silverstein & Partners. That’s all I have for now, but when I get more details, I’ll pass them along. See the commercial:

This got me thinking, is this funny to the general public? Is humor the way to go? What do you think?


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