Companies are really utilizing Adobe to add interesting bursts of color, rays of light and other photo effects to make their ads surreal and beautiful. I am partial to Illustrator, but maybe it’s because I never learned how to make these beautiful swooshes myself. I sifted through tons of lighting tutorials and found these which seemed to be not too cheesy, and not too difficult! I hope these can help you give your work another dimension. I’m excited to test them out.
There are a lot of designers that use these effects but I stumbled on a few today. Very Impressive!
See the portfolio of Craig Shields
See the portfolio of Chuck Anderson