San Diego is emerging as a fashion forward city as we see the development of independent boutiques and fashion events. Passport to Style is a project of Fashion Group International, San Diego. It is a way to connect emerging professionals in fashion design with local boutiques and consumers. In addition to gaining exposure and real-world experience, students will also have an opportunity to earn thousands of dollars in scholarships.
Hundreds of budding designers have submitted their ideas to a panel of fashion industry experts. The panel selected the top 15 fashionistas to compete in the final round where their concept will be prominently displayed in a local boutique from September 5th – 13th.
The project connects local consumers by inviting them to pick up a passport at any of the 15 participating boutiques. Passport holders will not only be allowed to vote on each of the independent designers but will also receive incentives and shopping discounts throughout the week. Consumers will collect a stamp from each boutique they visit, which will be redeemed for valuable raffle and/or drink tickets at the finale event.
The Passport to Style finale event is on Sunday, September 14th. This evening will feature the best in art, music, food and fashion. Attendees will enjoy a high energy runway show by the final 15 designers as well as live art and music from local artists.
The aspiring fashion students that receive the highest ratings will be awarded with the scholarship monies at the finale event.
This is a great way for locals to support other independent artists! There are amazing finds at these small local boutiques as well and with the added discount with your “Passport,” it’s a great time to get in some end-of-the-summer shopping!
There are fashion events happening all week. Tonight:
Vote at boutiques from 5:00 – 9:00pm
Join us after at the Ivy Hotel
600 F Street, San Diego 92101, 619-814-1000
Bring in your passport for free entrance into the Ultra Lounge
There will be more events this week, so click to see the complete schedule here. Hope to see you there!